Why PPWR Matters

PPWR introduces mandatory requirements across the entire packaging lifecycle, including:

• Designing packaging for recyclability
• Reducing packaging weight and volume
• Limiting empty space
• Banning misleading packaging features
• Setting reuse targets
• Mandatory labeling and traceability
• EPR fees linked to environmental performance

For companies that don’t prepare in time, PPWR poses real business risks:

• Higher EPR fees if packaging is not recyclable
• Penalties for failing to meet minimum material and reuse requirements
• Extra costs for last-minute adaptation of outdated packaging solutions
• Damaged reputation among customers and partners who value sustainability

Key Challenges for Businesses – and How Trakya Pack Solves Them

1. Packaging Recyclability (Article 6)

Challenge: By 2030, all packaging must be effectively recyclable, and EPR fees will be based on this.

Trakya Pack’s Solution: Our PulProtect sheets and custom inserts are 100% recyclable and compostable. Clients reduce EPR fees and prepare for future requirements without additional investment.

2. Plastic Packaging Restrictions (Article 7)

Challenge: Plastic packaging will be heavily restricted, and from 2030, formats like shrink wrap will be banned. Recycled plastic content will be mandatory, along with strict documentation and reporting.

Trakya Pack’s Solution: Our recycled paper and cardboard solutions are an effective alternative to plastic, eliminating the need for complex documentation and content tracking, reducing administrative burden and risk of penalties.

3. Packaging Minimization (Article 10)

Challenge: Packaging must be reduced to the minimum necessary size and weight. From 2030, excessive features like double walls and false bottoms will be banned.

Trakya Pack’s Solution: Our packaging uses only the material needed for reliable protection – no extra layers, false bottoms, or visual inflation. Clients switching from bubble wrap to PulProtect use 3x less packaging material, resulting in lower transport costs, fewer emissions, and better use of storage space.

4. Labeling and Traceability (Article 12)

Challenge: Packaging must include clear information about its composition and recyclability. Standardized pictograms and QR codes will be required, and labels must be visible, durable, and informative.

Trakya Pack’s Solution: We are preparing our products for future labeling requirements, including the use of pictograms and QR codes that inform users about material composition and recycling options. This increases transparency and consumer awareness.

5. EPR Fees and Reporting (Article 15)

Challenge: Producers will pay fees based on the environmental performance of their packaging. Reporting packaging data will be mandatory.

Trakya Pack’s Solution: We help you reduce EPR fees by using packaging with high recyclability. We provide technical documentation and consulting to ensure full compliance.

6. Empty Space Limitation (Article 24)

Challenge: The regulation limits empty space in transport, grouped, and e-commerce packaging to a maximum of 50%. Packaging must be tightly filled, without unnecessary air cushions or fillers.

Trakya Pack’s Solution: Our custom 3D inserts are designed specifically for each product, following its exact dimensions and contours. This reduces the need for additional filling and eliminates the risk of inefficient use of outer packaging. PulProtect sheets also replace fillers like bubble wrap or foam, which are now counted as empty space under the new rules.

Why Choose Trakya Pack

Instead of trying to adapt outdated plastic solutions to new rules, Trakya Pack offers packaging that already meets tomorrow’s standards. This isn’t just compliance – it’s a commitment to a sustainable future.

What you gain:
✅ Lower EPR fees
✅ Reduced transport costs
✅ Better product protection
✅ Stronger brand image
✅ Easy integration into existing processes

Conclusion

PPWR is changing the game. Businesses must start preparing now – review your packaging, reduce materials, optimize empty space, and get ready for traceability and reuse.

Trakya Pack – Pulp Molding Ltd. offers ready-made, regulation-compliant solutions that help you transition smoothly, save resources, and build a sustainable future.